What do you call this kind of Marketing?

Zee Tamil telecasts the movie "YAARUKKU YAARO " on July-11, 9.00 P.M IST for the First time in the history of the world TV.

Watch the zee tv ad

Damn the Vijay TV's airtel super singer or even the SUN TV, which may buy the rights of the upcoming rajini-shankar movie Endhiran?

Ask them to beat this challenge!

For sure zee tamil have carved a niche, made a date with history and have done something that no other tamil television channel could never ever imagine to do?

This is definitely a watershed event in the history of zee tamizh and the folks at zee tamil would be proud of and cherish the moment.

Normally television channels buy a movie, telecast it and advertise it big time.
If you are asking what is the big deal about this?Then you have never seen this video!

Wondering who the hell/how the hell they would have come up with this creative(daring) idea?

It may not increase the TRP rating of Zee Tamil but for sure will raise the awareness/availability of zee tamil and create a buzzing word of mouth viral marketing.

N.B
If it was not for sam anderson, why will i even bother to check out, is there a website for "zee tamil"? or their channel schedule or at the least even blog about zee tamil or come to know it is not zee tamil but zee tamizh

Felt, The Zee tamizh guys have done a better job at editing and some special effects that is not even available in the original movie.

What does your Personal Brand Stands for?

How you are being perceived by others determines how your actions are being interpreted by others.

One day, President George W Bush was walking in a New York park on a holiday with his pet dog.
The pet dog suddenly became rabid and started attacking Bush himself.
A man who was sitting close-by on a park bench pounced on the rabid dog, fought with it and killed it to save the life of George W Bush.
Bush was appreciative of the young man and said, ``Thank you very much. You will become famous. All TV channels will flash the news `Young New Yorker kills dog to save Bush```. But the lad said, ``No. Mr. President, I aint a New Yorker``.
``So what?``, said Bush, ``They may say, ``Brave American risks life to kill dog and save Bush```. Again the man said, ``No. Mr. President, I aint an American``, for which Bush asked, ``Then what are you?``
The man said, ``I am a Pakistani``.
In an hour all TV channels flashed the news: ``Islamic Terrorist kills Bush`s pet dog, Hand of Osama Bin Laden suspected``.

Similarly have you ever thought how the media would have projected the wardrobe malfunction of emma watson if she wasn't an harry potter star!
How it would have been played by the media if it was lindsay lohan or say paris hilton!

If Apple does it, it is cool and hip.
If Google does it,it is technological break through.
If Microsoft does it, it is crap and buggy!

Perception Matters Nothing else.

P.S
the link contains a very good, decent picture of emma watson without any wardrobe malfunction :)

How to Handle Professional calls at Personal Hours?

Do you think you get more calls from your office than from your girl-friend, than from the credit card companies,than from people who offer loans?Do you find it more difficult to avoid those calls?

This post is for you.

Get the police commissioner mobile number, that is being advertised where the public could call to express their grievances and complaints. No i am not suggesting you should lodge a police complaint.

Set Your Call Divert to that Particular Number.

You are done![literally]

Disclaimer:The author of the blog accepts no liability for the consequences of any actions that may occur by following the idea in the above mentioned blog post. The ideas, views, opinions does not necessarily mean the author intends to follow them or is suffering out in such similar situation.
P.S
Remember, it's just my writing and not me. Thou shall not insult my intelligence and creativity by confusing this with reality!

The biggest Terrorist

People give multiple descriptions about him, though no one knows how exactly he looks like. Every One is searching for him, though no one knows exactly where he is.There has been reports on possible sitings.
Some people say he does exists and some says he doesn't.
In the name of him, lots of sins and horrendous acts are been committed by few of his so called followers.
He is being blamed for things, for which he is not responsible.
He has been attributed as the brain behind the monstrous disasters the human race he has ever seen.
Is God the Biggest terrorist of all time?

அவளின் ஒரு நாள்!

காலையிலே போனவ, சாயங்காலம் எட்டு மணிக்கு திரும்பி வர்றே! எங்கே ஊர் சுத்திகிட்டு இருந்தே? சனி ஞாயிறு கூட வீட்டில இல்லாமா?
ஐயோ அம்மா ஊர் எல்லாம் சுத்தலே. கடைக்கு போயிருந்தேன்.
அப்படி என்ன கடை நாள் பூரா.
ஓரு புடவை எடுக்கத் தான். நாளைக்கு கட்டி விடு சரியா?

ஊருக்கெல்லாம் உபதேசம் சொல்லுமாம் பல்லி

யாரெனும் மிக கஷ்டம் என்று உங்களிடம் வழி கேட்டு வருகிறார்களா? பிரச்னை என்று உங்களை நம்பி வருகிறார்களா?இதை எப்படி செய்வது, அதை அப்படி செய்வது என்று ஆலோசனை கேட்பார்களா?

அவர்களுக்கு எல்லாம் மிக வக்கணையாக மிக நன்றாக பதில், அறிவுரை, பஞ்ச் டயலாக் எல்லாம் எடுத்து விடுவீர்களா? இனி அதை எல்லாம் பதிவு செய்து வைத்துக் கொள்ளுங்கள், அல்லது எழுதி வைத்துக் கொள்ளுங்கள்.

மிக நல்ல யோசனை, எல்லாருக்கும் சொன்னதையே திருப்பி சொல்ல வேண்டியதில்லை. படிக்க சொல்லலாம் அல்லது பதிவு செய்ததை போட்டுக் காட்டலாம்,வேலை மிச்சம் என்று எல்லாம் சொல்ல வரவில்லை.

அப்படி எழுதி வைத்தால், சுய முன்னேற்ற புத்தகம் எழுதின மாதிரி இருக்கும் என்றும் சொல்ல வரவில்லை.

உங்களுக்கு ஒரு கஷ்டம், பிரச்னை, மனக்குழப்பம் வரும் போது, என்ன செய்வது, யாரைக் கேட்பது என்று எல்லாம் மண்டையைப் பிய்த்துக் கொள்ள வேண்டாம்.

நாம் மற்றவருக்கு சொன்னதை மீண்டும் நினைவு படுத்திக் கொண்டால் போதும். தன் சொல்லே தனக்கு உதவியாய் இருக்கும்.

Little Electronics, Little Programming, Little Philosophy

Once upon a time Long long ago in the history of engineering there was a Mr X, Miss Y and Madam Z.
They were all sitting together for viva-voce examination
Just some five to ten minutes before the following incident was about to happen, Madam Z was very much frustrated with the way, Mr X and Miss Y was answering and she offered them her 20 cents.
"Come on People, Grow up, be serious and answer questions as third year folks and not like some school kids. "
Madam Z felt, she has set Mr X and Miss Y right by her harsh words, Surprise was waiting to pounce upon her!or rather the shock of her life probably.
Madam Z popped up a very easy question, to level of school to the so called mature college guys and girls, what is the difference between Analog devices and Digital Devices?
Mr X, being a gentleman, passed on the easy question to the Miss Y, Hey remember ladies first okie!
Miss Y started answering about analog signals and digital signals, Mr X being a good guy, always ready to help, corrected her, "hey maam is asking about devices."
Madam Z, thinking to herself, Miss Y is pathetic, at least Mr X, is getting to his senses, "you can answer yourself. "
Mr X replied, "Analog devices operate on analog signals, Digital Devices operate on Digital Signals.
Mr X finally got his revenge and set the Madam Z right. !
It would have taken all the prayers and blessings of not just his mom but also his forefathers, for him to come unscathed out of the viva voce.
At least that was the assumption Mr X until the day he meet with his destiny!

Fast forward to Today
Mr X true to his form of a management guy, asks questions for which he doesn't know the answers.
There was a poor soul[is he really a poor soul?] which got an interview scheduled due to Mr X.
Mr X before the night of interview, felt a strong urge to help the poor soul and conducted a mock interview.
It started off like this, "What is the difference between inline function and friend function?"
The poor soul, enthusiastically replied, "Inline function uses the keyword inline and friend function uses the keyword friend"
Now i need not say that was the end of the mock of interview.
Mr X finally had the taste of his very own medicine.
Mr X was heard blabbering to himself,"I know, I know, "history repeats", "what you sow is what you reap?" "Life is so cruel!"

Disclaimer:
Remember, it is just my writing, not me.