Right now, we all know that Buzz did not create, quite a buzz but was a fizz. Nobody would have even given a damn to this, if it was not creating the privacy havoc!
Why did Buzz fail??
It is just against the laws of nature!
In their book, "Origin of Brands", Ries and Ries, state and argue that, "Convergence is Crap", Divergence is Divine. They go on to give examples and prove the above mentioned statement.The book compares the origin of brands and origin of species and gives recipe to successful brands.
Now compare this with the so called social media!!Twitter is for tweets, Blogger is for Blogs. Picassa is to share pictures. Gmail is to send mails. Gtalk is for chat.
You dont mail all people who are in your network in a networking site.You dont chat with all the people to whom you send mail.
Nowadays you have your blog friends, tweet friends, chat friends, mail friends and orkut/facebook friends.
Definitely you dont want to bring all this together. In fact it would be better if they are all kept apart.[and you would want it that way]
And when you try to bring any of these together, all you get is a mess like buzz or a wave that dont reach the shores!
So even for social media, the origin of species do apply! and even here "Convergence is Crap" "Divergence is Divine"
After reading this post, if you feel, "something is missing in this post" "there is quite something wrong that i cant lay my finger on" voila I(Ries and Ries) have proved my(their) point.
This is what happens to a reader when an author tries to converge a book review and product review.