Zeno Says

கிடைக்க வேண்டுமென கஷ்டப்படு
கிடைக்கவில்லையெனில் கஷ்டப்படாதே

இரகசிய சினேகிதிக்காக(அல்ல)

எங்க வீட்டுக்கு வாயென்
நிறைய பொம்மை தரென்
நிறைய choclate தரென்
பெரிய TV இருக்கு
அவனோடு சேர்ந்து விளையாடலாம்
அன்பாய் அழைத்த அத்தை

எங்கள் வீட்டுக்கு வர
நிறைய நகை கொண்டுவா
நிறைய பணம் கொண்டுவா
பெரிய car கொண்டுவா
அவனோடு சேர்ந்து வாழ
ஆசையில் ஆணையிடும் அத்தை

அன்றே போய் இருக்கலோமோ?

காலை பொழிதின் மயக்கதிலே

Footboard-ல் தொங்கியவாறு
Road-ல் scating
செய்யும் பயணிகள்

ஆட்டுபட்டியில் அடைத்து
Rollercoaster ride
தரும் shareautoகள்

Traffic rulesஐயும்
Signalஐயும் சட்டை
செய்யாத twowheelerகள்

Handsfreeயில் இரகசியசி்னெகிதியொடு
கொஞ்சிக்கொண்டும் கதைத்துக்கொண்டும்
அனைத்தையும் சபித்தவாறு

சென்று கொண்டிருந்தான்
wrongside-ல்.

Deepavali

காற்று மண்டலத்தை
கரி மண்டலமாக்கும் புகை

தலையை பிளக்கும்
காதை செவிடாக்கும் சத்தம்

நடக்க முடியாமல்
யாழ்ப்பாணமாகிப் போன தெருக்கள்

காந்தி தாத்தாவை
குப்பை கூளமாய் வீணாக்கி

துப்புரவு தொழிலாளியை
stretch செய்ய வைக்கும்

பட்டாசு பிசாசு
தேவையா விசுவரூபமாய் கேள்விகள்

வெடிக்காத வெடியாய்
புஸ்வாணமாய் காணாமல் போனது

சிவகாசி குழந்தைத்தொழிலாளி
மனதில் மின்னி மறைந்தபோது!

For a very long time recently, I am back to square one.Yeah,I have been reading nothing else than tamil fiction.One such novel that held my attention was Dollar Marumagal (daughter in law) by Sudha Murthy. None else than the wife of NRN, the co-founder of Infosys.

It was initially written in kannada in the name, "dollar sosai" not dosai, sosai which in kannada means daughter in law. It is also a text book in mysore university. It has also been translated in telugu, hindi and marathi. Even it has come has teleserial in Zee. Hope our Radhikaa doesn't comes as the heroine either in sun or kalaignar tv

Our hero is the ambitious younger son of a middle class family with an elder brother who leads a contented life.The story begins with, hero(technically speaking, he cant be called hero!!To know why keep reading) hearing a sweet voice in the train, get to meet the girl,sacrifices his berth to her due to a confusion in the ticket allotment by the clerk(which company wrote the software for the railway ticketing system?) ends up staying in the house of the girl,comes to know her life is filled with grief, the girl takes care of him during his arm fracture. Well, what else he falls in love with that girl. (Poor hero doesnt have guts like NRN, who proposed the sudha, the author herself)

In the mean while, he gets a job in TCS,(does the skipping, earns a lot more in dollars. Being a NRI,He gets married to a girl from a rich family during his vacation to india and takes her back to US.

If you havent guessed, the girl with who he has fallen in love will end up as wife to your elder brother, either you havent watched any of the balachander movies or you havent been reading this post with your fullest concentration.(You gotta concentrate in Reading comprhension section, if you are appearing to CAT this year)

Well, the story is not all about a guy who lost his lady love being ambitious and chasing dollars. It is not all about just another day in today's IT techie life,though it portrays it. It is all about the knowledge transfer(odyssey of meeting with long term people) that happens to a mother to be precise the mother in law during a short term visit of the with two daughter in laws, one at onsite(america) and the other at offshore(india).

She gets to interact with different types of NRI's hearing about their "ABCD's (American Born Confused Desi's) as well as the ground reality about her dollar daughter in law.she gets an insight about, People not interfering in other personal lives, man and woman sharing the domestic chores in an equal fashion, Festivals being postponed to week ends and racism.
At one instance in the novel, the mother in law travels alone in a less crowded bus. When she goes and sit near a old lady of her age, the old lady moves away and sits in another seat. The mother in law compares this to an incident where she sacrificed a seat to travel in a crowded corporate bus, when a sweeper woman sat near her. (what else could be an eye opener, even though it could be a land of opportunities irrespective of caste, it is a land with difference to color)

I wouldn't be surprised, if the novel is nothing else but a collection of the account of true stories several NRI's.

This is not something written in mind to act as detrimental effect to avoid the long term guys making a skip(pun intended). as well as to paint a bleak picture that migration and settling down at US is dangerous. It is not to emphazize,"east or west, home is best"

Still,I strongly feel that it is a must to be read by all the software guys, girls and their parents as well as non-software people.(Because everybody lives in illusion) hence a post in english about a tamil novel. (I remember seeing the same title even in english.)

இரகசிய சினேகிதிக்காக

அவளை கூட்டத்தில்
தேடும் கண்கள்
அவளை கண்டபின்
தொலைத்தது கூட்டத்தை!

avalai kootathil
thedum kangal
avalai kandapin
tholaithathu kootathai!

Black Belt

A martial artist was kneeling before the master sensei in a ceremony to recieve a hard earned black belt.
after years of relentless training, the student has reached the pinnacle of achievement in the discipline.

"before granting the belt, you must pass one more test," says the sensei.
I am ready responded the student, expecting perhaps one final round of sparring

"you must answer the essential question: what is the true meaning of the black belt?"

"the end of my journey" says the student. "a well deserved reward for my hardwork"

the sensei waits for more. clearly, he is not satisfied. finally the sensei speaks," you are not yet ready for the black belt. return in one year."

a year later the student kneels again in front of the sensei.

what is the true meaning of the black belt?" asks the sensei.


"a symbol of distinction and the highest achievement in our art," says the student.
The sensei says nothing for many minutes, waiting, clearly, he is not satisfied. finally, he speaks," you are still not ready for the black belt. return in one year."

a year later, the student kneels once again in front of the sensei. and again the sensei asks," what is the true meaning of the black belt?"

" the black belt represents the beginning- the start of the never ending journey of discipline, work and the pursuit of an ever higher standard," says the student.

"yes. you are now ready to recieve the black belt and begin your work."


Note:
Some people say, the sensei dint give the black belt in the earlier years because still the artist hadn'paid the dues of the fees.

இரகசிய சினேகிதிக்காக

அனைவரும் ஆயிரம் முறை அழைத்தும்
அவன் அசையவில்லை செவியும் சாய்க்கவில்லை
அவளின் மௌன மொழியில் மூழ்கிவிட்டதால்!

Google and Gphone

When Apple iPhone was making history, there was a widespread news that GOOGLE will launch gPhone and will give Apple a run for the money.
It was quite interesting to read an article in information week, titled, "Why Google wont sell a gPhone?" (Thanks to the Google Desktop web clips gadget, if not would have never come across this article)
The thought that, it could also be a ploy to strike relationships with every carrier and having a psychological advantage over them on the deal table could be a real possibility.
Does the data, "Google share price was almost 20 percent up in the last 6 weeks " in the article also suggests, it is just a stunt to keep the share prices up with the buzz being generated? ( Am i reading too much between the lines?)
If both the above could be true, what is the power that Google wields on the minds of the people? Just a mere possibility or a stupid conclusion, sends shock waves to the carriers, generates theories with innovative suggestions that they are doin something path breaking(wimax and wifi phones independent of carriers and what not hypothesis) and not to mention the soaring of stock prices?
I would really agree with the conclusion of the article that they are possibly building a mobile OS. Arent they challenging the microsoft on all fronts, especially the OS. Google docs, spread sheets and powerpoints and sponsoring mozilla. May be one day all the applications will be running on a browser.
I was also able to come up with one more reason why google will not sell gPhones? You can't have a hardware in the perpetual beta stage!!! :-)

Disclaimer About My Dabblings on...

Ever Since i wrote my first poem people do ask me the question in various possible permutation and combinations.

Who the hell is that "

That's my family Kay, it's not me. "

I am telling you readers, "This is my blog, not me"

P.S
Do you know all alcoholics deny that they are alcoholics?

Blog Post on Infy Blog

I came across the Infosysblog link through marketingpractice.

Just a few observations on the blog:

• Quite an interesting, thought provoking blog.(off shore model means your mess for less, outsourcing means your work for less)
• May be an epitome for the perfect corporate blog.
• A PR tool effectively used to project themselves as one of the biggest player competing with IBM and accenture.

One thing that really puzzled me was, Why are these guys focused on the concept of "flat world"?

Isnt the concept of flat world is more synonymous with thomas friedman? (Ahem, agreed it was Nandan Nilekani, who pointed out to friedman, that the world is flat. )

Couldnt they could have concentrated on some other theme?

of course, the blog and all their posts are centered over that theme.

The other things that puzzled me was,

Why is that still all our indian companies keep on emphazing, we have started playing in the big level. The message has already been communicated to the world well loud and clear.We have arrived and we are here to stay and everybody knows that too. In fact, they are worried and concerned.

Next, the world has been flattened not only for us, but even for the so called biggies. Not only we could compete at their level, they could also compete at each and every level we compete.(when we can bid for large projects, they could bid at lower margins, attract better talent)

I also feel that, evolution of indian companies as colloborative strategic partners to their vendors was the obvious next level in the evolution. In fact we didn't and we don't have any choice. It was and is necessary for our mere survival. If the vendors havent understood that and still they need to be educated on that, well i guess it is time they wake up and come to the world of reality.

Date&Dentist

Date with the gorgeous girl &

Appointment with the Dentist are quite the same

In both the Places,

You keep your mouth wide Open

But, You can't speak a single word!

இரகசிய சினேகிதிக்காக(Definition of Polymorphism)

விழிக்கும் போது சுப்ரபாதமாய்
உறங்கும் போது தாலாட்டாய்
ஒலிக்கிறது அவள் குரல்
இதுதான் Polymorphism எனப்படுவதோ?

Relativity Explained-Zen of Others

"Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity."

-- Albert Einstein

P.S
So True! :-)

Real அதிரடி Movie

Rajni, Kamal, ManiRatnam, A.R.Rahman, Balachander all coming together for a movie.
Yeah true check out this link. Hope it will have the dialogues of Sujatha!

இரகசிய சினேகிதிக்காக

அமிழ்தினும் ஆற்ற இனிதே-தம் மக்கள்
சிறுகை அளாவிய கூழ்

“Amizhdhinum aatra inidhey-tham makkal
sirukai alaaviya koozh.”

“Amrith (that gives immortality) may be considered as best. But the food which is given by the hands of small children is one step higher than the Amrith.”

அமிழ்தினும் ஆற்ற இனிதே என்னவள்
சிறுகை சமைத்த உணவு

Amizhdhinum aatra inidhey ennaval
sirukai samaitha unavu

“Amrith (that gives immortality) may be considered as best. But the food cooked and given to you by your girl from her hands is one step higher than the Amrith.”

Zeno's Zen

ஆகாத மருமக கை பட்டா குற்றம் கால் பட்டா குற்றம் .

ஆகாத Enginner Bug Fix செய்தாலும் குற்றம் Bug Raise செய்தாலும் குற்றம்.
என்ன கொடுமை sir இது!

agatha marumaga kai patta kutham kal patta kutham

agatha engineer bug fix pannalaum kutham bug raise pannalum kuthamenna koduma sir edhu!

what a pity?

இரகசிய சினேகிதிக்காக

யாழ்இனிது குழல்இனிது என்பர் மக்கள்தம்
மழலை சொல் கேளாதோர்.

yalinidhu kuzhalinidhu enbar makkaltham
mazhalai sol kelodhor

Britneyspears குரல்இனிது Jenniferlopez குரல்இனிது
என்றேன் அவள்குரல் கேளாதவரை.

britneyspears kural inidhu jenniferlopez kural inidhu
enren avalkural keladhavarai

I was telling Britneyspears voice is sweet, Jenniper Lopez voice is cool, until I heard her voice!

இரகசிய சினேகிதிக்காக

அவளை அவனுக்கு பிடிக்கவில்லை
அவளுக்கும் அவனை பிடிக்கவில்லை
பொருந்திய பத்து பொருத்தங்களில்
இதுதான் முதல் பொருத்தமோ?

avalai avanukku pidikkavillai
avalukkum avanai pidikkavillai
porunthiya pathu poruthangalil
edhuthan mudal poruthumo?

Zeno's Zen

மனைவி அமைவது எல்லாம் இறைவன் கொடுத்த வரம்

manager அமைவது இறைவனாலும் கொடுக்க முடியாத வரம்

To get a good spouse is the boon given by God.

To get a good manager is a boon that even God cant grant!

இரகசிய சினேகிதிக்காக

பயந்தாங்கொள்ளி தான் நான்
விறபுருவத்தின் கடைக்கண் கணைகள்
கொன்றுவிடும் என்ற மிரட்டலுக்கு!

Zeno's Zen

Sadist is the one, who does not feels sad that he is behind many persons in the queue, rather he feels happy about that many, persons are behind him in the queue.

இரகசிய சினேகிதிக்காக

Corridor-ல் வெண்தாமரை
பட்டப்பகலில் வெண்ணிலவு
அட இன்னுமா புரியவில்லை
வெண் பட்டு உடையில் அவள்!

இரகசிய சினேகிதிக்காக(அல்ல)

நான்கரை அடி நடந்து
ஐந்தரை வாய் தோசை
ஆறரைml சாம்பாருடன் சாப்பிட்டேன் என
ஏழரை Message-கள் இல்லை

good ninethirty
good eleven thirty
good three thirty எனக்
குடையும் Message-கள் இல்லை

tell me the color
will tell u the character என
இக்கால sigmend freud களின்
சங்கடபடுத்தும் Message-கள் இல்லை

அந்த சங்கம் சார்பாக
இந்த சங்கம் சார்பாக என
சாகடிக்கும் Message-கள் இல்லை

prepaid-l free message இல்லையாமே
வாழ்க airtel வாழ்க Hutch
வளர்க மக்களின் சிக்கனம்!

Zeno's Zen

தூங்கினா தான்
எந்திரிக்க முடியும்
ஏந்திரிச்சா தான்
தூங்க முடியும்!

Zeno's Zen

விட்டா தான்
பிடிக்க முடியும்
பிடிச்சா தான்
விட முடியும்!

Shivaji-Movie Review

The best review that i came across for the movie shivaji. No one could aptly and subtly describe how the shankar and rajni duo has fared.

10 Reasons, Why You and I should Learn Cooking!

10)Mom
Right from your childhood, your mom had insisted that you should learn cooking.You are just being a good son fulfilling her desire.

9)Hobby
You can get interested to learn cooking.(just like you get interested in salasa dancing).You can have cooking as a new hobby, new habit, just like blogging.

8) Blogging
You could post blogs about "my experiments with cooking". If at all you become a good cook, you could post blogs with recipes.

7)Ultra Modern Girls
Nowadays even girls don't know cooking. You might end up with a girl, who might say,
Darling, let's hire a cook.
The only thing that i am good at making is hot water.
Hungry Kya, Try Hunger HelP line
Kitchen and cooking are the words that are not in my dictionary.

6)Modern Girls
Nowadays most of the wifes are working women. Guys being educated and modern do not have any moral rights do dump all the housekeeping, house cleaning as well as cooking all on the wife. (Just like we pass on the work to colleagues, you know even she is working and does the same in office) It is fair enough for the guys to share the job of cooking.

5)Ideal Husband
If you wanna boast, "I can cook better than my wife". If you are a guy who is looking for a compliment from your girl, "It's him who cooks most of the times" "oh is the food good, he he , i din't cook it. It was him who made it."

4)Onsite Trip
During your short term onsite trip,If you had been assigned pre and post cooking jobs, since you don't know cooking. (thou shall not read the "pre and post cooking jobs" as allakai velai)


3)Cooking Maid
If at all you had a complaing maid, sorry cooking maid, who had been always bugging you for groceries that were not available in the shelf, worse even in the market,left claiming that vessels had been cleaned,(fifty bucks if you can unravel the mystery, how the dishwashing powder vanishes even without being used), who always made sure you gave a helping hand while cooking while cooking, on top of it points your help as the root cause for the poor taste of food.


2)Your Manager
Whao, man you are talented, what a thinking!, how did you get this job done? Sure, this is not a place meant for you. you deserve much more.(all in a sarcasric manner) Well now you know your days in the job are being numbered and it is high time you start finding another job.
Rather, you get ****** up with your work, the entire IT industry, you are looking for a career change.
In either cases, you can be an entrepreneur and start a cuisine. or at least an helping hand to the maid you fired earlier

1)Hotels
Damn all the above reasons. Let me give you the real reason straight.
If you had been eating at hygeniec hotels who make food at kitchens similar to medicine manufacturing factories and office canteens which makes you to actually eat the medicines,Better learn cooking, right now.

Chinna Chinna Asai!

chinna chinna asai sillarai medhu asai
muthu muthu asai moodi vaikatha asai

vimanam eri landing parka asai
onnoru murai onsite senru vara asai

(chinna chinna asai sillarai medhu asai)

subwayil sandwich sappida asai
starbucksil coffee kudikka asai
mcdonaldsil french fries sappida asai
taco cabana vilum chipotle vilum oru kattu katta asai
walmart ai vangi vida asai

(chinna chinna asai sillarai medhu asai)

frys electronics aiyum mothamai vanga asai
kattalagikalai kandu kalikka asai
paniyil urundu velayada asai
thaniyai vegamagai ice skating seiya asai
nayagara,nasa,disneyland ellam sutri parka asai

(chinna chinna asai sillarai medhu asai)

See the original lyrics

இரகசிய சினேகிதிக்காக

அலுப்பான அலுவல்
அலைக்கழிக்கும் அதிகாரம்
ஆக்கப்போரான அக்கம்பக்கம்
ஆனாலும் அலுவலகத்தில்
Attendance-காக அல்ல
அவளுக்காக!

Expert Author @ EzineArticles.com

Well,If you are wondering, "what is the new button at the top of page?" Let me share the good news with you all.

I did submit the Google Brand Post to ezinearticles.com.
Yeah,the same article that was commented by Mark M, the co-author of the book,"The Google Story"

They have accepted the article, and will be added in their directory.
More over, they have given me the so called "Expert Author Status" Hence the Special Button.

See My article on ezinearticles.com

To see my name as expert here and here.

To know more about ezinearticles.com

Hoping to blog more good posts.

இரகசிய சினேகிதிக்காக

வீணாக்காமல்
வேண்டுமென்ற
வரை
உண்டும்,
வயிறு
வற்றியிருக்கிறது
உன்னுடன்
உண்ணாததால்!

இரகசிய சினேகிதிக்காக

விருந்தும் மருந்தும்
மூன்று நாட்களாம்
நம் உறவும் ஊடலும்
கூட மூன்று நாட்கள்தான்!

இரகசிய சினேகிதிக்காக

அரக்கன் என்றாள்
ஆத்திரக்காரன் என்றாள்
இளிச்சவாயன் என்றாள்
ஈனபுத்திக்காரன் என்றாள்

கேள்விப்பட்டவர்கள் கேட்டார்கள்
எவ அவ?

இரகசிய சினேகிதிக்காக

laptop
broadband connection
mail
windows messenger
yahoo messenger
gtalk
orkut

இவை அனைத்தையும்
தாண்டி blackberry mobile
அதில் full balance

எல்லாம் இருந்தும்
என்ன பயன்?

பேச விருப்பமுள்ள
மனம் இல்லாமல்!

இரகசிய சினேகிதிக்காக

என் ஒரு cell-ல்
இல்லைதான் உன் பெயர்

என் ஒவ்வொரு cell-லிலும்
இருக்கிறது உன் உயிர்

Zen of Others

“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”

-Stephen leacock

இரகசிய சினேகிதிக்காக

ஆசைகள் நிராசையாகலாம்
அயர்ந்துவிட மாட்டேன்

கனவுகள் கலையலாம்
கலங்கிவிட மாட்டேன்

விருப்பங்கள் வீணாகலாம்
உடைந்துவிட மாட்டேன்

தோல்விகள் தாக்கலாம்
துளாகிவிட மாட்டேன்

பார்ப்பேன் ஒருகை
மற்றொரு கையில்

அவள் கை
இருந்தால்!

இரகசிய சினேகிதிக்காக(அல்ல)

ஆசைகள் நிராசையாகலாம்
அயர்ந்து போய் விடாதே

கனவுகள் கலையலாம்
கலங்கி போய் விடாதே

விருப்பங்கள் வீணாகலாம்
உடைந்து போய் விடாதே

தோல்விகள் தாக்கலாம்
துளாகி போய் விடாதே

ஒருகை பார்க்கலாம்
நம்பிக்கை இருந்தால்!

Zen of Others

“A consultant is a person who knows nothing about your business to whom you pay more to tell you how to run it than you could earn if you ran it right instead of the way he tells you.”

-William Marsteller, of Burson-Marsteller public relations.

P.S
Did i tell you, I want to be a Consultant :-)

Zen of Others

“Consultants are people who borrow your watch and tell you what time it is and then walk off with the watch.”

-Robert Townsend, former CEO of Avis Rent-A-Car,

இரகசிய சினேகிதிக்காக

தெரிந்தவள் தெரியாதவள்

தென்படுபவள் எவளையும்

பார்த்து இளிக்கிறேன்

பெயரிட்டும் விளிக்கின்றேன்

நீ என நினைத்து

இரகசிய சினேகிதிக்காக(அல்ல)

குறுந்தகவலில்தான் கண்விழிக்கிறாய்
குளிக்கும்போதும் கூப்பிடுகிறார்
காலை உணவும் கலந்தாலோசித்தலில்
கணினியிலும் கதைக்கிறீர்கள்
கனவிலும் கலந்துரையாடல்கள்

கடிந்தகொண் ட காதலி
கடுப்பாக கூறினாள்
கல்யாணம் கட்டிக்கொள்ளுங்கள்
உங்கள் project manager-ஐ

இரகசிய சினேகிதிக்காக

அலங்காரம் அழகென்றேன்
அசடனென விளங்கியது

அலங்காரம் இல்லையென
உரைத்த போதல்ல

அழகின் அகராதிக்கு
அலங்காரம் எதற்கென
உறைத்த போது!

இரகசிய சினேகிதிக்காக

மனசாட்சி இருக்கிறதா?
குத்தலாய் கேக்கிறாள்,
மனதை திருடியவள்!

Google is Still Not THE GOD-Part II

Now coming to the part, Countries and Cultures it Operates?

For sure i can answer w.r.t India. The question becomes more meaningful for a country like India with diverse culture.

I personally feel, from the business point of view Google is lagging behind in the race when compared to Yahoo and Microsoft. In fact I would say Google is not giving due importance that should be given to India.

Recently Microsoft organized an event called TechXchange2007 showcasing important innovations, technologies and products showcasing 50 demos by it's Hyderabad development center and bangalore research center.(Hyderabad is the largest development center outside US).

They do file more number of patents and MS top brass makes statements that Indian research and development centers are more important and critical to them.

Does Google's Indian center's contribute much to google's product line? Can it boast that they are critical and rate of innovation is on par with the Googleplex in california? ( Note: they claim the hiring is stringent across all centers. Nah i havent applied for any technical openings :-)) Is Indian center being seen as indispensable by the Google top brass?

How many high profile visits have been made by Google top brass to India? The top brass visit is not just to woo the government and the public fan fare that surrounds it. It does sends a message to the employees that you are just important to us as the head quarters. We are watching you closely and an eye is over you. We are having high expectations on you and make sure you deliver it. It sure pumps up the energy among the lower ranks.

Google was so keen to be the exclusive ad provider for AOL in Europe. Is Google so keen on such tie ups with the India based web sites or at least for the recently launched aol.in.

Yahoo is very keen on launching , penetrating and expanding and it's presence in the Indian Internet market. Or at least their PR is good in projecting such image in the media. (Isn't today's business is all about perception?)

How many products does Google tests in the diverse Indian market?

In how many Indian languages, Google products and services are available when compared to the Microsoft's product offering in Indian languages?

So I would rather conclude that Google is not a so powerful brand as it could be in India.

Google is Still Not THE GOD-Part I

Mark M posted me a question in the comment to one of my blog post on Google's brand,

"Does Google's brand hold the same power in all the countries and cultures in which it Operates?"

I would love to duck the question with the answer, “that's a very good question!” :-)

Is Google really powerful as it is perceived to be?

Still across the world, if it is search engine the one and only thing that comes across the minds of the people is Google. If there had been a better search engine, we all would have heard about. Such is the power of Internet, transcending national boundaries.

Still Google leads the pack in the on line advertising market. Competitors ( read Microsoft and Yahoo) are still playing the catching up game.

According to me, many people prefer gmail rather than their old yahoo id's The large storage and the invitation could have been the key making the magic of migration possible.I also believe, similarly many people would have migrated to gmail. ( May be there are exceptions like Eric schmidt who still uses his yahoo id)

You still would prefer Google desktop to search rather than the inbuilt search.

Google news is far more preferred than visiting the websites of individual news service.
Still orkutting and scrapping is considered to be hip and cool.

Of course, The question was, Does Google's brand hold the same power?
I would rather rephrase it as, are Google's products powerful?

Yes Google is the place filled with “really, really smart” people. (Even i want to be one of the noogler! )
The rate of innovation is significantly faster than anyone in the industry and significantly faster than their competitors.
Still I wonder why most of their products are still in beta phase. (To name a few, Gmail, Gtalk, Google video) and incomplete.

Google dominates the on line video space, yes but it was only after the acquisition of youtube .
(Is this what is called as inorganic growth right?)

Is orkut the number one networking site? Will it stand up to facebook?

Is blogger the best ,preferred and most used blogging site? Sure you think about wordpress and typepad.

Will you prefer ebay or Google base to sell your products?

Will you use paypal or Google check out to make payments?

Will you prefer amazon or Google books to buy books?

Will you prefer flickr or picassaweb to host the photos online?(Though you may use picassa and gmail to upload photos to flickr, )

Will building a similar set of complementary tools and the attempt to get in to other parts of software will be successful?( read it as, will Google Docs can compete against Microsoft Office and should Bill Gates be losing his sleep?)

No Not necessarily. Google is surely a leader in the certain categories that were created by it. In other categories it is still playing up the catching up the game, just like it's competitors.

“Nothing lasts forever” Today's Google is nothing else than yesterday's Microsoft in several aspects.
Google is just taking off, which could crash land even before take off, if Eric, an avid amateur pilot doesnt does the "adult supervision" properly.
There is a possibility that today's Google could be the tomorrow of some other company.

இரகசிய சினேகிதிக்காக

புதிதாய் பிறக்கிறேன்
நித்தமும் நான்
பாவையின் பார்வையில்!

பி.கு
இதை படித்து விட்டு தினமும் Birthday Treat வேண்டும் என கேட்பவர்களுக்கு கருட புராணத்தின் படி தக்க தண்டனை கிடைக்கும்.

இரகசிய சினேகிதிக்காக

வெண்ணிலவில் விண்மீன்கள்
பதுமையின் பருக்கள்!

Zen of Others

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

-Dr. Steuart Henderson Britt

Zen of Others

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

-David Ogilvy

Zen of Others

“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”

-Stephen leacock

Google, A Brand Built to last or to get Lost?

Google is a company which stands as a perfect epitome for "word of mouth" marketing. It is also considered as one of the most powerful brands.

In the 22 immutable laws of branding, al ries and laura ries define branding as," a successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no other product on the market quite like your product."

When you want to search,your journey ends up @ google.com.So by the definition, still google is a powerful brand for searching.

Google not only stands as an example for their definition of branding, they strictly abide by their laws too.

Law of Publicity
The birth of the brand is achieved with publicity not advertising.
That was how google was born.It is hailed as a company that was built without spending a single cent on advertising or branding.You might wonder, how they came up with this law, even before google was born!!They were also the first best search engine in the search space.

Law of the Company
They also stick to the best branding strategy of using the company name as the brand name, which is a simple,straight forward and easy to understand for the end user.

Law of the Generic
One of the fastest routes to failure is giving a brand a generic name.
Law of the Word
A brand should strive to own a word in the mind of the consumer.
Law of the Name
In the long run, a brand is nothing more than a name.

Well, did you ever feel google is a generic name?
Once when people said search it on the net, they used google.com
Some time later they said, search it using google.
Nowadays we people say, google it.

This alone explains how powerful google is as a brand and their abidance for the above mentioned three laws.Sure it has beat the world's most recognised brand the coke or cola which meant coco cola.(around 1 billion coco cola sold overa single day)

Law of Category
A leading brand should promote the category, not the brand.
Sure they built and promoted search engine categories like search videos, search books, search open source, search journals, search via mobile and desktop search. A differentiating factor from other search engines, not just searching web pages on the internet.

Law of Shape
A brand's logotype should design to fit the eyes. both eyes.
Law of Color.
A brand should use a color that is the opposite of it's major competitors.

Does the excitement and expectation on google doodles needs any elaboration?

Competitors, to google! Huh Some body gotta be kidding. The google logo uses all four of the five primary colors, i.e red blue green yellow ( or is it orange? gotta check my eyes :-) )

Can any body argue that google violates the law of shape or color?

Law of Change
Brands can be changed, but only frequently and only very carefully
They very much strictly abide by this law. The user interface, look and feel and design hasn't changed much, though it has been a old grown up kid on the block.Google labs hasn't been given a chance to play around with the home page. (Hope no engineer takes up the 20 percent of work time to come up with the new google home page.)

Well enough of, how google is good on abiding by the laws. let us see what are the mistakes they have started commiting....

Universal Search.
Google sees it as a major break through in search.Does the revamp is close to the promise of perfect search engine?

I did try, "jennifer lopez+ waiting for tonight" in a hope that the new google search will lead to a video link. Hmm Nope. I reached the video link only after visiting video.google.com (Have i misunderstood the concept of universal search? or will it work only for britney spears?)

Should i still say they abide by the law of credentials(the crucial ingredient in the success of any brand is its claim to authenticity)?

I think i can go on to claim they even broke, "the law of siblings" "there is a time and place to launch a second brand" video search, book search, code search could also be viewed as siblings of webpage search.
They could have concentrated on building youtube as brand for video search either as category or sibling. They could have powered up the youtube with the google search algorithm and including an option to watch the videos of youtube along with google video player. They could have killed video.google.com.

Law of Singularity
The most important aspect of a brand is it's single mindedness.
what is microsoft? windows, a desktop os.
What is google? a search engine.
really! Is google today , just a search engine?

I read somewhere,"The Internet is about brand depth, not breadth. It’s not worth chasing share of market, it’s share of wallet that really counts. Once you have your loyal community, there are fabulous opportunities for crossselling, personalised services and meeting the multiple needs of the same group."

By the above marketing gyan, you can also say that, law of contraction and expansion doesn't applies to internet based companies. Google broke these laws once they become an advertising company and started competing with microsoft by coming up with Gmail, Gtalk, google page creator.
well you can even let go the attempts to take head on with microsoft with an ambition to have the cake for themselves!!!
How do you justify google competing with wal-mart selling beach towels, kid's back pack, even baby creeper? (High time larry page, sergey brin and eric get their copies of Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time and read about harley davidson stores and it's failure)

Somebody please let me know, is google a search engine, a software maker or an online retail store.

Above all, i wish and pray for the following law to the goodness of the google.( as well as to us)
Law of fellowship
In order to build a category, the brand should welcome other brands.
When will we have a better search engine than google or at least a close competitor to google in terms of search.
(Hope they will not follow the footsteps of microsoft, massacring the minnows)

Beyond all, time alone can answer will google follow or survive the law of mortality
No brand will live forever. Euthanasia is often the best solution!

இரகசிய சினேகிதிக்காக(அல்ல)

விழிப்பிலும் உறக்கத்திலும்
உணவிலும் உரையாடலிலும்
சிந்தையிலும் செயலிலும்
எப்பொழுதும் சுஜாதா
எதற்கு நான்?
கோபமாய் கேட்டாள்
அனிதா இளம்மனைவி*
புத்தகத்தை பிடுங்கி
எறிந்த என்னவள்!

பி.கு
எழுத்தாளர் சுஜாதா எழுதிய ஒரு நாவலின் பெயர்,அனிதா இளம் மனைவி.

இரகசிய சினேகிதிக்காக(அல்ல)

காலையில் கண்விழித்ததும்
கேட்டு களிப்பது
அன்றும் இன்றும்
என்றும் Suchi-ன்
குதூகலாமூட்டும் குரலே
அன்றோ mirchi-ல்
இன்றோ Radio One-ல்
சத்தியமாய் சந்தேகமில்லை
Suchi Software Engineer என்பதில்

இரகசிய சினேகிதிக்காக

Power-ம் இன்றி Battery-ம் இன்றி
Powerful ஆக என் Laptop
பிரகாசமாய் அவள் வீசிய புன்னகை!

திறக்காத கதவுகள்

வேலையை விட்டு தூக்கி விட்டார்களா??
அதிர்ச்சி அலைகளாய் எண்ணங்கள்
மின்னலாய் தோன்றி மறைந்தது மனதில்
அடையாள அட்டையை அருகில் காட்டியும்
வீட்டுக்கதவு திறக்காத போது!

Zen of Others

“God, give us grace to accept with serenity the things that cannot be changed, courage to change the things that should be changed, and the wisdom to distinguish the one from the other."

-Reinhold Niebuhr

Cry When You Join KinderGarten

Ever wonder why kids who are good at education at an early stage turn dumb at later stages of life?
Ever wonder why kids who refuse to go to school at an early age tend to be smart at later stage of life?
Ever wonder why steve jobs , bill gates who never finished school are so successful in life?
Here we go!!

"It is sad that creativity probably peaks at age 5 and then children go to school only to lose it. The educational emphasis on left brain cognitive learning tends to undernurture the creative right brain."
-Philip Kotler in his book,Marketing Insights

Youtube to YOU

I am sure, you would have wished, youtube had an option to download videos.So that you can watch videos from shakira's hip don't lie to kai pulla clips without the hassles of the streaming video getting stucked up.Not to mention the folks who patiently watch all the 16 video clips of some pathetic tamil movies.

Some would have even searched for grabbing softwares, plugin in mozilla.
Some could have done a hard core techie job of demystifying windows, searching for the files in the temporary internet files folder in your hard drive.

Well, Bid adieu to all those painful process.

you have watched a clip in youtube that you want to download.say the following link, http://www.youtube.com/watch?v=CEjwPVI5yFU

Copy the link from the browser's address bar.

Go to http://www.keepvid.com.

Place the link in download link in the text box provided.

Click the download button.

You will be given "download link" just below the orginal link.

Click the download link.

From there on it is usual download process.

By the way , youtube has the video files in .flv format, which can be viewed by VLC player.To download the VLC player click here.

இரகசிய சினேகிதிக்காக

உறவில் ஊடல்
உயிரோட்டம் ஊட்டும்
ஊடலில் உறவு
உயிரை விழுங்கும்

About Me-Young Scientist

This was the press coverage reporting an event in which i was awarded, "Young Scientist" award at a district level competition.

Article on Gandhiji

This is one more article by me about gandhiji. Yeah, you guessed it right! For his birthday in the same tamil daily, Dinamalar.

My Article about vinagar Chaturhti

This is another article by me with regard to vinayagar chaturthi, in the same tamil daily, dinamalar.

My First Article about Swami Vivekananda

This was My First article which was published in the tamil daily, dinamalar. It is an article about Swami Vivekananda, which was published in regard for his birthday.

சின்ன சின்ன ஆசை

சின்ன சின்ன ஆசை சிறகடிக்கும் ஆசை
முத்து முத்து ஆசை முடிந்து வைத்த ஆசை
வெண்ணிலவு தொட்டு முத்தமிட ஆசை
என்னை இந்த பூமி சுற்றிவர ஆசை

(சின்ன சின்ன ஆசை)

மல்லிகை பூவாய் மாறிவிட ஆசை
தென்றலை கண்டு மாலை இட ஆசை
மேகங்களை எல்லாம் தொட்டு விட ஆசை
சோகங்களை எல்லாம் விட்டு விட ஆசை
கார்குழலில் உலகை கட்டி விட்ட ஆசை

(சின்ன சின்ன ஆசை)

சேற்று வயலாட நாற்று நாட ஆசை
மீன் பிடித்து ஆற்றில் விட ஆசை
வானவில்லை கொஞ்சம் உடுத்தி கொள்ள ஆசை
பனி துளிக்கு உள்ளே நானும் படுத்து கொள்ள ஆசை
சித்திரத்து மேல சேலை காட்ட ஆசை

(சின்ன சின்ன ஆசை)

இரகசிய சினேகிதிக்காக

கிறுக்கல்களை காட்டினேன்
எனை அறிந்த அம்மா பதறினாள்
பொருள் குற்றமென
தமிழை அறிந்த அப்பா வெகுண்டார்
சொல்லில் குற்றமென

இரகசிய சினேகிதிக்காக

கிறுக்கிய கவிதைகள்
கனவான கற்பனையா
கருப்பொருளின் கலவையா
கூர்கணைகளையாய் கேள்விகள்
கல்லும் கரையும்
காலம் கனியும்
காதல் கைகூடும்
காட்டுகிறேன் கண்ணிலிருப்பவளை
கனவுதேவதையை கைப்பிடிக்கும்போது

இரகசிய சினேகிதிக்காக(அல்ல)

காலை கனவு கலைக்க மனம் இல்லை

காப்பி குடிக்க குதூகலம் இல்லை

குளிக்காத குற்ற உணர்ச்சியும் இல்லை

breakfast சாப்பிட பசி இல்லை

அலுவலகம் செல்லும் ஆர்வமும் இல்லை

நேரம் நகராமல் நாள் நரகமாய்

மிர்ச்சியில் suchi குரல் கேளாமல்

இரகசிய சினேகிதிக்காக

கனவில் முகம் தெரிகிறதா என
நக்கலாய் கேள்விகள் கேக்கிறாய் எனை
என் இரவை எல்லாம் அமாவாசை ஆக்கிவிட்டு

இரகசிய சினேகிதிக்காக

பயமாய் இருக்கிறது
பிரியமானவளை சேர வில்லையெனில்
பாண்டிமடத்தில் சேர்ந்து விடுவேனென

Zeno's Zen

The Purpose of the education is to train your mind to think, rather than burden it with facts.

-Einstein

The purpose of engineering is to train you to search for codes in Google, rather than learning to program.

-Yours Truly,

Zeno.

இரகசிய சினேகிதிக்காக

அமெரிக்காவிலிருந்து
அம்மாவுக்கு அட்டிகை
அப்பாவுக்கு கடிகாரம்
அக்காவுக்கு கைப்பை
அண்ணனுக்கு சட்டை

அவளுக்கு,
எனையே வேண்டாம் என்றவளுக்கு
எதை வாங்கி வர?

இரகசிய சினேகிதிக்காக

பிடித்திருக்கிறதா என கேட்டேன்
பிடிக்கவில்லை என சொன்னாள்

பொய் சொல்கிறாய் என்றேன்
பதிலை சொன்னேன் என்றாள்

பாசாங்குக்கு காரணம் கேட்டேன்
பாஷைகள் நமக்கு வேறுவேறு

பாதையும் நமக்கு வேறுவேறு
பதிலை பகன்றால் இவ்வாறு

பிரிந்து சென்றோம் இவையனைத்தையும்
பார்வையில் மட்டுமே பேசிவிட்டு

இரகசிய சினேகிதிக்காக

கண்கள் குருடாகி விட்டது
உனைப் பார்த்தும் பாராததால்

வாய் ஊமையாகி விட்டது
உன்னுடன் பேசாததால்

காது செவிடாகி விட்டது
உன் குரலை கேக்காததால்

மனமோ மரத்து விட்டது
உனைப் பற்றி நினைக்காததால்

மூளையோ மழுங்கி விட்டது
உனைப் பற்றி யோசிக்காததால்

உடல் உணர்ச்சி இல்லாமல்
உயிர் நீ இல்லாமல்!

Zen of Others

"The most likely way for the world to be destroyed, most experts agree, is by accident.
That’s where we come in. We’re computer professionals. We cause accidents."
-Nathaniel Borenstein, inventor of MIME.

Zen of Others

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are,we shall become a company of giants.”
- David Ogilvy

இரகசிய சினேகிதிக்காக

அவளுக்கு என் ஆட்டு தாடி பிடிக்குமா என்ற
ஆராய்ச்சியில் அவன்
அவளுக்கு அவனையே பிடிக்காது என்ற
ஆச்சரியம் அறியாமல்

இரகசிய சினேகிதிக்காக

Miss ஒருத்தி
Mrs ஆனதால்
MESS ஆகி போனதென் MIND !!!

இரகசிய சினேகிதிக்காக

வான் ஊர்தியில் உயரப்பறக்கையில்
வீதிகளில் உலவிய என் தேவதையை
வான்மேகங்களிலும் விண்மீன்களிலும் தேடினேன்
வீண்வேலையென உணர்ந்தேன் அவள்
உடன் வராதது உரைத்தவுடன்!

இரகசிய சினேகிதிக்காக

சில நேரங்களில் பிரியமாய்
பல நேரங்களில் பிசாசாய்
எல்லா நேரமும் உனக்கு
Multiple Personality Disorder-ஓ

இரகசிய சினேகிதிக்காக

தை பிறந்தால் வழி பிறக்குமாம்!
வஞ்சியை அடைய வழி பிறக்குமோ?
வலி மறையுமோ!

IIM is calling!!!

Usually, it is said that GD/PI looks for the personality perspective in the applicant.
They look for the commitment, keenness over the study, ability to endure the entire duration of course.
One might say, yeah, i have great commitment, keenness, great endurance. How do i prove that to the interview panel?

How to convince them i do have them all in the right mixture?

You would have come across many websites, read books, attended seminars, paid hefty sum to coaching classes.
I bet you would have never come across such a sure shot way to be successful to get in to IIM.
Ok. let us get down to the business. Here we go....

The following was the transcription between a candidate and the panel:
The candidate did prepone his interview schedule from april 15th to april 14th.
He was the first guy to be interviewed on the first day.
Not to say, the panel was very much irritated by all his preponement.
So the first question was,
Panel:Why did you prepone the interview schedule? Do you know how much trouble you have created?
Applicant:Yeah, I know that all this has created a lots of inconvenience to many, but sorry i couldnt help it.I am supposed to attend a marriage.
Panel: Marriage, is it something important that you need to attend a marriage, preponing your interview.
Applicant: yeah i guess, i got no other way, i had to attend that marriage.
Panel: Whose marriage is that, so it is important that you need to attend without fail?
Applicant:Mine.

Should i tell that he got selected to IIM?

No, this is not some story cooked up by me.
This was a real time interview conversation happened between an applicant and the panel.
This was told by the applicant himself in an open house session on PGSEM program organised by IIM-B at chennai last week.

I don't see any reason,why this may not work to crack the CAT interview?
So guys/gals good luck to all those who have been called for GD/PI.

Now you know what you ought to do to next!!!

Get Married.
Get in to IIM.

p.s
No, you need not send me your first month salary cheque to me as your token of gratitude for giving this guidance.

p.s
For the folks who are wondering, what is PGSEM, please visit the link to hear the IIM-B's version.
To hear my version,hope i will be post about the open house session conducted by them.